Imagine you want to buy a wedding gown, and shopping for that perfect gown has been your headache since the day you decided to get married. Let’s get over with the bad news first: nothing less than perfect would do as you don’t get married every day. Now the good news: you don’t have to walk around shop after shop searching for the gown you want. Because, that is what local online search is meant for. It brings before you all the latest designs and styles in wedding gowns in the shops in your locality without your keeping a step outside the house.
And this is not the case of wedding gowns alone. Be it real estate, herbal spas, health clubs or dental clinics, the importance of local search is in ascendance since some time. Of course, one of the main reasons for this that the users have grown smarter, using key phrases that include three or four words instead of just one or two. However, from the perspective of sales and conversion, local search has seen a tremendous growth compared to the traditional search. In fact, it has helped online marketing move to offline purchase so much that many businesses have found their business goal through their Internet marketing tactics more than anything else.
This takes us to our next point: which search engine helps in local search most? Or, let’s put it in a different way. Which search engine is preferred by searchers most? You’d have guessed by now: Google. A recent study of the popularity of search engines has shown that Google is the chosen one for more than 90% of users in most of the countries except a few like China and Russia.
Why is Google preferred to others by so many users? Well, the answer lies in the search engine itself, especially its new Jazz interface. When you search for say, “restaurant London”, along with the local search results you get another option “Nearby” that gives you refining options where you can add custom location or choose the location that Google provides. This lets you find a result at the exact place you want.
However, this is not the only support from Google. The Google local business search and Google Maps are not new to you. Google can pull links and information that are connected to a particular location and bring it before you along with its map. Creating your own account in the local business centre ensures that your website is placed in the search results when searched with the place name.
As the search activity is getting handier and easier with applications like mobile phones and ipads, day to day task searches are done more and more from these applications than a desktop and or even a laptop. To assure that your business and your website is listed on top in the local search results Google plays a critical role. In fact, with Google, the whole of the business world is just next door.
The Web Clinic is armed with the latest search engine optimisation techniques and skilled, experienced SEO experts in organic search engine optimisation. Your website is safe in our hands, until and after the completion of its journey to the top.
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